domingo, 24 de marzo de 2013

Reflexing on Advertisement

“Advertising is everywhere you look, whether it is in the newspaper you pick up daily or on that billboard you see while driving down the highway. Some people may say that they are not in fact influenced by the advertising that is thrown at them each day, and that they do not fall into it, but everyone does.”
Advertisements are something that we cannot avoid, because they are wherever we look. In fact, they are part of our lives and in some way the keep us updated and connected. I think Advertisements are awesome, because they show us all the options available. If you want to buy a TV you're not forced to buy one because you know there are many different models and brands in the market. Nevertheless, Ads can also be confusing and can trick us, so we have to be aware of the products offered to us. If we know how to interpret Ads, we'll rarely have any problems. 

Going deeper, I want to refer to the main point of Ads: Showing us a new product. But, who is behind that? Who says what the new fashion will be or how are the new mobile phones going to be? The only answer for that is Major Brands and Big Companies. They want us to follow their guide, and it's not rare that fashion, for example, changes every year... and there are the blind persons who follow and buy new clothes every year. I think we have to be balanced and not agree with everything we are shown. If the Ads say that skinny pants are "cool" and you don't like them, well, don't buy them! I think self confidence is crucial to follow our own way of living and not accepting everything the system shows us.

viernes, 15 de marzo de 2013

Analysing an Ad


I found this advertisement video very interesting because it offers a product in a special way. Domino's Pizza introduced their all new "Pizza Box Office" service into the UK market by bringing a military-related scene to a common pizza delivery, set in a regular neighborhood. The Ad shows how a pizza is delivered by a group of soldiers dressed with special vests and helmets, which relates the delivery to the new movie service that Domino's Pizza offers. In the Ad, we can also see that the customer that receives the pizza is surprised by the way his pizza was brought home, as he expected a common pizza guy. This ad takes advantage of the natural relation between pizzas and movies, and that's why it must be oriented to people who like to enjoy a movie while eating some pizza at home. 

To contribute to the atmosphere, the ad includes helicopters and guns, which create a military theme. The commercial also includes sounds related to war so that the Ad seems to be a real movie, and only at the end it's revealed that it's not actually a war but a pizza delivery. Another technique used is the close up to the soldiers to offer a movie-like recording. It's also important to note that the ad includes very little text, as the military-scene takes all the attention. This advertisement seems to be very eye-catching, although it doesn't include any special celebrities. Also, I believe the message behind the scenes is that now you can watch movies in a much more enjoyable, easy and fascinating way with the new Pizza Box Office service.