Analysing an Ad

I found this advertisement video very interesting because it offers a product in a special way. Domino's Pizza introduced their all new "Pizza Box Office" service into the UK market by bringing a military-related scene to a common pizza delivery, set in a regular neighborhood. The Ad shows how a pizza is delivered by a group of soldiers dressed with special vests and helmets, which relates the delivery to the new movie service that Domino's Pizza offers. In the Ad, we can also see that the customer that receives the pizza is surprised by the way his pizza was brought home, as he expected a common pizza guy. This ad takes advantage of the natural relation between pizzas and movies, and that's why it must be oriented to people who like to enjoy a movie while eating some pizza at home. 

To contribute to the atmosphere, the ad includes helicopters and guns, which create a military theme. The commercial also includes sounds related to war so that the Ad seems to be a real movie, and only at the end it's revealed that it's not actually a war but a pizza delivery. Another technique used is the close up to the soldiers to offer a movie-like recording. It's also important to note that the ad includes very little text, as the military-scene takes all the attention. This advertisement seems to be very eye-catching, although it doesn't include any special celebrities. Also, I believe the message behind the scenes is that now you can watch movies in a much more enjoyable, easy and fascinating way with the new Pizza Box Office service.