sábado, 21 de julio de 2012

Gender Advertising Activity!

Last week, we had a great activity related to Gender in advertisements. I worked with Mr Park and Mr Elgueta and we did two Ads. The first one, male oriented, was from Adidas, encouraging people to buy Rugby gear in our store. We used phrases like "Are you strong enough?" or "Are you up for a real challenge?", appealing to men's bravery.
After that one, we did an Ad of Everlast's new boxing gloves for women. In this one we focused on the revolution of women that we have had in the past few years. Nowadays it's not rare than a lady practices boxing, so we wanted to use that thoughts to produce our Ad.
After creating our Ads, we went in front of the class and presented both of them, as if we were in the TV. I think it's always fun to make and analyze advertisements, because they surround us in every moment of our lives and have evolved through the years. Marketing is something I've always liked and it's great to have an approach to it in our classes!

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