Gender in Advertising!

Advertising has developed through the years to persuade people to buy or do determined things or actions. One of the most special tricks of Advertisers is to lead their products to an specific gender. This technique points out a commonly known ability or aspect of one gender (probably stereotyping that sex) over the other sex. A gender Ad doesn't have to be aggressive towards the other sex, but it has to be oriented to a particular quality of males or females.


For example, if a company wants to sell Rugby gear could use a slogan like "Are you a true men?" or "Only try them if you think you are a men", appealing and the manhood of consumers. In the other way, a company that wants to sell some special water for woman could use a slogan like "Always wanted the be thin and slender?" or similar phrases.